Brand Journalist

Growth Potential: Content Marketing Manager, Growth Marketing Lead, Senior Brand Journalist

About Our Client:

Axe Recruiting is proud to represent a forward-thinking behavioral healthcare organization committed to reshaping the mental health conversation in America. In response to complex national challenges, our client is building an inclusive, compassionate environment where individuals can access mental healthcare regardless of socio-economic, cultural, or religious backgrounds. With our client, mental healthcare is viewed as a profound act of self-love and communal empowerment.

Why This Role Stands Out:

• Direct reporting to the Fractional Chief Marketing Officer (CMO)
• Agile and creative marketing environment
• Deep exposure to cross-functional disciplines (content, brand, strategy, comms, partnerships, growth)
• Mentorship from experienced marketing and clinical leaders
• Hands-on learning across multi-brand content projects
• Opportunities in stakeholder engagement, editorial leadership, and content performance strategy

Role Overview:

The Brand Journalist will play a critical role in shaping the organization’s voice across digital touchpoints. Your primary focus includes:

• 50% – Content creation, email campaign development, SEO optimization
• 25% – Newsletter writing, brand storytelling, and strategy development
• 25% – Content analytics, creative direction, and trend research

Core Responsibilities:

• Design and execute sophisticated email marketing campaigns to nurture leads across complex buyer journeys and long-term engagement funnels
• Craft compelling newsletter content that blends narrative quality with strategic business goals
• Write SEO-optimized content for digital platforms while maintaining the brand’s authentic tone
• Produce persuasive, patient-centered email copy for a full-funnel experience
• Develop high-performance subject lines and preview text to improve open and click-through rates
• Implement content personalization across multiple audience segments
• Use data to analyze content performance and guide strategic decision-making
• Partner closely with marketing, technical, operations, and clinical teams to ensure message consistency
• Own the editorial calendar for email, newsletter, and select ad content
• Write and refine SOPs for email marketing operations and segmentation workflows
• Stay current on mental health topics and ensure communications are responsible and sensitive

Your Profile:

You are mission-driven, with a passion for meaningful storytelling and a deep respect for the communities you serve. You bring precision and creativity to every campaign, navigating ambiguity and multiple priorities with confidence and clarity.

Qualifications:

• 3–5 years of professional experience in brand journalism, copywriting, or email marketing (healthcare or wellness preferred)
• Proven results in improving email performance and driving conversions
• Strong stakeholder management and cross-functional communication skills
• A portfolio demonstrating impactful storytelling across formats, especially email and newsletters
• SEO fluency and content optimization expertise
• Advanced experience developing full-funnel email journeys
• Understanding of email marketing platforms (e.g., Beehiiv, HubSpot, or similar)
• Proficiency in UX copywriting, editing, and grammar
• Experience with A/B testing and content iteration based on performance insights
• Familiarity with compliance standards (CAN-SPAM, GDPR) and ethical guidelines in healthcare communications

Education:

• Bachelor’s degree in Marketing, Journalism, Communications, or related field; or equivalent work experience in content marketing and editorial leadership

Equal Opportunity Employment:

Our client is committed to creating an equitable workplace that reflects the diversity of the communities it serves. Discrimination of any kind has no place in their culture. All applicants will be considered based on merit, with equal opportunity for employment, advancement, and professional development. Accommodations are available upon request at any stage of the hiring process.

To apply, send your resume to: [email protected]
www.axerecruiting.com/jobs