Social Media Manager

Location: Remote or Hybrid (Greater New York Area), EST Time Zone
Start Date: April 2025
Compensation: $75,000–$100,000 (based on experience)
Growth Potential: Content Lead, Content Manager, Social Media Lead
Employment Type: Full-Time

About Our Client:

Axe Recruiting is proudly representing a leading behavioral healthcare organization dedicated to empowering individuals to live their best and most authentic lives. In a world facing unprecedented mental health challenges, our client provides compassionate and accessible mental healthcare services to diverse communities, ensuring every individual feels safe, heard, and valued regardless of their socio-economic, cultural, or religious background, or lifestyle choices. At Community Minds, mental health care is a profound act of self-love and community empowerment—where “you talk, they listen.”

What You Can Expect:

• Direct reporting to the Fractional Chief Marketing Officer (CMO)
• A dynamic and agile marketing environment
• Diverse and comprehensive learning opportunities across various marketing disciplines (content, branding, strategy, operations, PR, communications, partnerships, growth)
• Mentorship and guidance from seasoned industry experts
• Opportunities for extensive professional network expansion
• Broad exposure and hands-on experience managing multi-brand projects
• Opportunities beyond traditional marketing roles including project management, stakeholder engagement, creative strategy, budgeting, vendor management, and more.

Role Overview:

As Social Media Manager, your responsibilities will include:

• 50% – Content creation, creative direction, and community management
• 25% – Strategy development and analytics
• 25% – Art direction, design execution, and trend research

Detailed Responsibilities:

• Develop and implement strategic social media plans across platforms including Instagram, TikTok, LinkedIn, and Facebook to grow audience engagement and brand reach.
• Lead creation of visually appealing, platform-tailored content with a compelling creative direction that enhances brand presence.
• Provide artistic direction for visual content, maintaining brand identity while encouraging creative innovation.
• Produce standout graphics, videos, and animations that engage audiences in competitive social media environments.
• Manage community interactions, including timely and thoughtful responses to comments, messages, and mentions.
• Stay ahead of evolving social media trends, adapting strategies to maintain fresh, relevant content.
• Regularly analyze social media metrics, providing insightful performance reports and actionable recommendations.
• Collaborate effectively with marketing, content, and clinical teams to ensure cohesive brand messaging across all digital channels.
• Maintain a comprehensive content calendar to ensure consistency and timely posting.
• Coordinate with influencers and strategic partners to enhance brand visibility and credibility.
• Plan and execute targeted social media campaigns for product launches, special events, and awareness initiatives.
• Develop and refine standard operating procedures (SOPs) for effective social media management, audience engagement, and issue escalation.
• Remain informed and sensitive to mental health-related topics to maintain responsible and empathetic content creation.

Social Media Manager Profile:

You see people beyond data points and are deeply committed to community service. You embrace curiosity and experimentation with a proactive approach. You excel in collaborative, deadline-driven environments, adeptly navigating ambiguity and determining when to take initiative or seek guidance. Above all, you are passionate about mental healthcare and making a positive impact on others.

Qualifications:

• 3–5 years of experience managing professional social media accounts, ideally in healthcare or wellness.
• Proven success in increasing audience growth and engagement through innovative content strategies.
• Exceptional stakeholder management capabilities.
• Strong portfolio showcasing artistic direction and creative design skills.
• Advanced proficiency in CapCut for video editing.
• Expert-level graphic design skills using Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Experience in developing visually consistent brand identities.
• Comprehensive understanding of social media platforms, best practices, and algorithms.
• Familiarity with social media management tools (e.g., Hootsuite).
• Outstanding copywriting and meticulous editing abilities.
• Proven skill in visual storytelling across various media formats.
• Proficiency in analytics and social media performance reporting.
• Knowledge of social media advertising and paid campaigns.
• Understanding of compliance, ethical guidelines, and sensitivities in healthcare communications (preferred).

Education:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field, or equivalent professional experience.

Equal Opportunity Employment:

Our client is committed to fostering an inclusive and equitable workplace that celebrates diversity. All qualified applicants will receive consideration for employment without regard to race, color, nationality, ethnic origin, religion, gender identity or expression, sexual orientation, age, marital or civil partnership status, pregnancy or maternity, disability, or any other protected characteristic under applicable laws. Accommodations are available upon request to ensure equal participation throughout the recruitment and employment processes.

Apply today at: [email protected]
www.axerecruiting.com/jobs