SALES RECRUITING

Close more revenue.
Start with the right hire.

Sales recruiting is one of our founding competencies. We built Axe around it — and it shows in how we screen: quota attainment, territory history, ramp trajectory, and the real reason a candidate left. Not just who interviews well.

START A SEARCH

200+
Global markets
served
$60M+
Estimated quota coverage
recruited against
Up to 85%
Reduction in
time-to-hire
6-Stage
Sales screening
process
SDR→CRO
Full revenue-team
coverage

Axe does not recruit salespeople against job descriptions alone. We recruit against the number behind the role: quota, territory, ACV, deal cycle, ramp trajectory, pipeline responsibility, and sales motion fit.

PERFORMANCE-BASED HIRING

Sales recruiting built around revenue risk.

Every unfilled sales seat carries quota risk. Axe screens candidates against the metrics that actually determine whether they can sell: attainment history, ACV, average deal size, territory context, ramp timeline, sales motion, and manager-validated performance.

Quota-carrying roles screened against real attainment data — not resume claims

Passive market mapping by competitor, territory, vertical, and sales motion

Reference validation with direct managers — not candidate-controlled peer references

Offer management built into every search — losing a finalist at offer is a recruiter failure

Subscription and flat-fee models for predictable hiring capacity at scale

INDUSTRIES SERVED

Sales roles across industries. One standard of screening.

We recruit sales professionals across a range of industries and revenue models. The screening standard does not change — quota attainment, territory context, sales motion fit, and direct-manager validation.

Industrial Equipment
Water & Wastewater Infrastructure
Medical & Hospital Supply
Exterior & Home Improvement Services
Grocery & Commodities
B2B Services
SaaS & Technology
Channel & Distribution Sales
Revenue Leadership & Executive Roles

Placed reps at

SEARCH EXAMPLES

What a disciplined sales search looks like in practice.

Each search is calibrated to the specific role, market, compensation structure, and sales motion — not templated from a generic req.

Industrial Equipment / Channel Sales

Channel sales search for an industrial equipment company

Hiring Challenge

The client needed a channel sales rep with established distributor relationships in a regional market — a profile that rarely appears on job boards and requires direct sourcing from competitors.

Search Strategy

Market mapped by competitor manufacturer reps, distributor networks, and regional channel specialists. Passive outreach to candidates not actively searching.

Screening Focus

Channel revenue managed, distributor account count, territory growth percentage, and whether quota was self-generated or inherited.

Outcome

Shortlist of 3 passive candidates delivered within 18 days. Hired rep had managed $2.1M in channel revenue across 14 distributor accounts at a direct competitor. Ramped ahead of schedule and exceeded Q1 territory quota.

Medical / Hospital Supply / Territory Sales

Territory sales coverage for a medical supply company

Hiring Challenge

Open territory with existing accounts needing coverage and new business development — required a rep comfortable managing both retention and net-new simultaneously.

Search Strategy

Targeted medical device and hospital supply reps with established clinical relationships. Screened for territory management experience alongside new business development metrics.

Screening Focus

Attainment vs. quota, territory revenue size, account retention rate, and new business percentage of overall book.

Outcome

Placed a rep with 6 years of clinical territory experience and a documented 94% account retention rate. Covered existing accounts within 30 days of start and generated net-new pipeline in the first quarter. Still in role.

Home Improvement Services / Sales Consultant

Sales consultant search in a competitive local market

Hiring Challenge

High-volume, high-turnover market. Needed closers with a demonstrated sit-to-close track record — not candidates from adjacent industries without in-home sales experience.

Search Strategy

Targeted active performers at direct competitors by market. Screened on sit volume, close rate, average ticket, and months with quota attainment before submission.

Screening Focus

Close rate percentage, average ticket size, monthly revenue rank vs. peers, and tenure at each company relative to performance trajectory.

Outcome

Delivered a finalist with a verified 38% sit-to-close rate and an average ticket above $14,000. Hired over internal referrals based on performance data. Hit monthly quota in 4 of first 5 months.

THE DIFFERENCE

Stop paying like every sales hire is a one-off emergency.

Axe gives hiring teams a recruiting model built for revenue growth — not unpredictable placement fees that penalize you for hiring well.

Traditional Contingency Recruiting

  • 20–25% of first-year base salary per placement
  • Incentivized by individual placements, not your success
  • Often reactive and job-board dependent
  • Limited transparency into candidate pipeline
  • Expensive for multi-role hiring or team builds

Axe Sales Recruiting

  • Single role, subscription, and revenue-org build options
  • Built for active and passive candidate pursuit
  • Market mapping by competitor, territory, vertical, and motion
  • Weekly pipeline visibility and reporting
  • Offer management included — not a separate service

HOW WE DE-RISK THE HIRE

Built to de-risk the sales hire.

Every Axe search is structured to reduce the probability of a bad hire, a slow process, or a finalist who drops at the offer stage. These are not promises — they are process elements built into every engagement.

Start a Search

1

Role calibration before search launch

Compensation, territory, ramp expectations, and what made the last person succeed or fail — all pressure-tested before outreach begins.

2

Compensation and market feedback

Honest signal from the live market on whether the comp, structure, and role design can close a top performer.

3

Direct-manager reference validation

We speak to direct managers — not peer references the candidate selects. We ask about attainment rank, departure, and real performance context.

4

Offer and counteroffer management

We surface competing offer risk early and manage through close. Losing a finalist at the offer stage is a recruiter failure. Axe Recruiting stands behind every completed search. If a placed candidate exits within the guarantee period — for performance, fit, or circumstances within our scope of assessment — we will conduct a replacement search at no additional fee. Guarantee periods and terms are defined in your engagement agreement and vary by role level and search type. Contact us for details.

FREQUENTLY ASKED QUESTIONS

Sales recruiting questions, answered directly.

What makes sales recruiting different from general recruiting? +

Sales candidates require screening on performance data that general recruiters rarely gather: quota attainment %, consecutive periods above quota, average deal size, ACV, ramp timeline, and the context behind every departure. Most generalist firms screen for years of experience and interview well. That produces bad hires. Axe screens for whether the candidate can sell — and shows receipts.

How does Axe verify quota attainment? +

We ask candidates for attainment data directly during screening — percentage of quota, consecutive periods at or above, deal size range, and territory context. We then validate with direct-manager references and flag discrepancies before submission. Candidates who cannot substantiate their numbers are not presented.

Do you recruit passive sales candidates? +

Yes. Passive sourcing is how most searches are won. We build a target universe from competitor companies, segmented by territory, vertical, deal type, and sales motion — and we approach top performers directly. We do not repost on job boards and wait. Top performers are rarely actively searching.

Do you handle VP Sales, Head of Sales, and CRO searches? +

Yes. Sales leadership searches are assessed differently — we evaluate team performance records, revenue org build experience, hiring track record, and the circumstances behind every departure, promotion, and exit. We do not treat a VP of Sales search like an AE search with a higher comp band.

Can you build an SDR or BDR team from scratch? +

Yes. SDR and BDR team builds are one of our most common engagement types. We screen on outbound activity metrics, sequence performance, pipeline contribution rate, and manager-validated conversion data — not just cold-call volume claims. Our subscription model is designed specifically for multi-seat build-outs.

How does the monthly subscription model work? +

A monthly subscription replaces per-placement fees with a fixed monthly engagement. You get unlimited searches, a dedicated recruiter, weekly pipeline reviews, and full transparency into candidate flow — without a placement fee triggered every time you hire. It is designed for companies scaling SDR/AE pipelines or building regional teams on a predictable hiring cadence.

How is Axe different from contingency recruiting? +

Traditional contingency firms charge 20–25% of first-year base salary per placement and are financially incentivized to fill the role — not necessarily fill it with the right person. Axe offers engagement models aligned to your hiring volume and success, with transparent pipeline access, offer management included, and screening depth that most contingency firms skip.

What markets do you cover? +

We have covered sales searches across 200+ global markets. Our work spans the United States, Canada, and international markets. Market coverage depends on the role’s comp structure, sales motion, and target candidate profile — we will tell you directly if a market is too thin to support a passive search.

How quickly can you deliver a shortlist? +

Shortlist timelines depend on role specificity, market size, comp positioning, and how clearly the role is defined at intake. Well-calibrated searches typically produce a first shortlist within two to three weeks. Searches with unclear comp, undefined territory, or unrealistic requirements take longer — and we will tell you that up front rather than waste your time.

What do you need from us to start a sales search? +

Role title and description, target market or territory, base salary range and total comp structure, quota expectations, preferred sales motion and deal type, and your hiring timeline. The more specific you are at intake, the faster and tighter the search runs. We will pressure-test the inputs and give you honest market feedback before outreach begins.

* Quota coverage and time-to-hire figures are based on internal search estimates, role scope, and recruiting engagement benchmarks. Results vary by role, market, compensation, and hiring process.

Deep Sales Expertise

Sales recruiting is where Axe was built. Every recruiter on our team lives inside the world of quota, commission, and pipeline — and that depth of focus is what makes our screens different.

Performance-Based Screening

We screen every candidate against real attainment data: consecutive quota periods, ACV, ramp trajectory, and deal size — not just who interviews well.

Aligned Incentives

Subscription and flat-fee models replace unpredictable placement fees. You get unlimited hiring capacity with a partner whose incentives match yours.

BUILT FOR HIRING MANAGERS

Sales hiring is not a generalist search.

Sales recruiting is Axe’s founding practice — the discipline we were built around and the one our team knows most deeply. Every recruiter we have works inside the world of quota, territory, pipeline, and commission structure. That depth of focus is why we screen for performance where it actually shows.

Most firms present candidates who interview well. We present candidates who sell. There is a difference — and it costs companies millions of dollars a year to learn it from an agency that treats sales like any other req.

WHAT SETS US APART

Sales recruiting is our core competency — built into how we hire, train, and screen at every level of the practice

We screen for consecutive quota attainment, not just years of experience

We speak to direct managers, not peer references candidates control

We manage the offer, counter, and close — losing a finalist at offer stage is a recruiter failure

THE AXE SALES SCREEN

Six stages. Every search. No shortcuts.

A rigorous, repeatable process built specifically for sales roles — not adapted from a generic recruiting playbook.

01

Role Calibration

We pressure-test the role: comp vs. market, territory design, ramp expectations, and what made the last person succeed or fail. Most searches are lost here before they start.

02

Market Mapping

We build a targeted candidate universe from the ground up — passive top performers at named competitors, segmented by vertical, deal type, and sales motion. No job boards. No waiting.

03

Track Record Screening

Every candidate is screened against quota attainment %, consecutive periods at or above quota, average deal size, ACV, and cycle length. We ask for numbers, not stories.

04

Sales Fit Interview

A structured behavioral interview calibrated to your specific motion — enterprise SaaS, complex B2B, high-velocity transactional, or channel. Candidates who can’t show receipts are rejected here.

05

Reference Validation

We speak to direct managers, not peer references candidates control. We ask specific questions about attainment rank, quota performance, and departure circumstances.

06

Offer Management

We manage the offer, counter, and close. Losing a finalist at the offer stage is a recruiter failure, not a market condition. We de-risk it.

ROLES WE FILL

From SDR to Chief Revenue Officer.

We source and screen across the full sales organization — from the first quota-carrying rep to the executive who builds the entire revenue function.

 

SDR / BDR

Sales Development

SDRs and BDRs screened for outbound activity metrics, sequence performance, and pipeline contribution — not just cold-call volume claims.

Hiring focus: pipeline creation, prospecting cadence, conversion rates

Learn more about SDR/BDR Recruiting →

 

AE / MID-MARKET & ENTERPRISE

Account Executives

AEs screened on consecutive quota attainment, average deal size, sales cycle fit, and whether results came from a built territory or inherited one.

Hiring focus: quota %, ACV, cycle length, motion alignment

Learn more about AE Recruiting →

 

VP / CRO / DIRECTOR

Sales Leadership

Directors, VPs, and CROs assessed on team performance records, revenue org build experience, and the real circumstances behind every departure and promotion.

Hiring focus: team attainment, org scale, revenue motion ownership

Learn more about Sales Leadership Recruiting →

ENGAGEMENT MODEL

Subscription recruiting. Predictable cost. Unlimited capacity.

Traditional contingency recruiting charges 20–25% of first-year base salary per hire — a fee structure that penalizes you for hiring well. Our subscription models replace unpredictable placement fees with a fixed monthly engagement.

Single Role Search

For VP of Sales, CRO, or a critical individual contributor hire. Full six-stage process, dedicated recruiter, offer management included.

Monthly Subscription

For teams building out SDR/AE pipelines or scaling a regional team. Unlimited searches, weekly pipeline reviews, full transparency into candidate flow.

Revenue Org Build

For companies scaling an entire revenue organization — SDR through CRO. Embedded recruiting function with dedicated team and strategic search coordination.