SALES RECRUITING
Sales recruiting is one of our founding competencies. We built Axe around it — and it shows in how we screen: quota attainment, territory history, ramp trajectory, and the real reason a candidate left. Not just who interviews well.
Axe does not recruit salespeople against job descriptions alone. We recruit against the number behind the role: quota, territory, ACV, deal cycle, ramp trajectory, pipeline responsibility, and sales motion fit.
PERFORMANCE-BASED HIRING
Every unfilled sales seat carries quota risk. Axe screens candidates against the metrics that actually determine whether they can sell: attainment history, ACV, average deal size, territory context, ramp timeline, sales motion, and manager-validated performance.
Quota-carrying roles screened against real attainment data — not resume claims
Passive market mapping by competitor, territory, vertical, and sales motion
Reference validation with direct managers — not candidate-controlled peer references
Offer management built into every search — losing a finalist at offer is a recruiter failure
Subscription and flat-fee models for predictable hiring capacity at scale
INDUSTRIES SERVED
We recruit sales professionals across a range of industries and revenue models. The screening standard does not change — quota attainment, territory context, sales motion fit, and direct-manager validation.
Placed reps at

























SEARCH EXAMPLES
Each search is calibrated to the specific role, market, compensation structure, and sales motion — not templated from a generic req.
Industrial Equipment / Channel Sales
Hiring Challenge
The client needed a channel sales rep with established distributor relationships in a regional market — a profile that rarely appears on job boards and requires direct sourcing from competitors.
Search Strategy
Market mapped by competitor manufacturer reps, distributor networks, and regional channel specialists. Passive outreach to candidates not actively searching.
Screening Focus
Channel revenue managed, distributor account count, territory growth percentage, and whether quota was self-generated or inherited.
Outcome
Shortlist of 3 passive candidates delivered within 18 days. Hired rep had managed $2.1M in channel revenue across 14 distributor accounts at a direct competitor. Ramped ahead of schedule and exceeded Q1 territory quota.
Medical / Hospital Supply / Territory Sales
Hiring Challenge
Open territory with existing accounts needing coverage and new business development — required a rep comfortable managing both retention and net-new simultaneously.
Search Strategy
Targeted medical device and hospital supply reps with established clinical relationships. Screened for territory management experience alongside new business development metrics.
Screening Focus
Attainment vs. quota, territory revenue size, account retention rate, and new business percentage of overall book.
Outcome
Placed a rep with 6 years of clinical territory experience and a documented 94% account retention rate. Covered existing accounts within 30 days of start and generated net-new pipeline in the first quarter. Still in role.
Home Improvement Services / Sales Consultant
Hiring Challenge
High-volume, high-turnover market. Needed closers with a demonstrated sit-to-close track record — not candidates from adjacent industries without in-home sales experience.
Search Strategy
Targeted active performers at direct competitors by market. Screened on sit volume, close rate, average ticket, and months with quota attainment before submission.
Screening Focus
Close rate percentage, average ticket size, monthly revenue rank vs. peers, and tenure at each company relative to performance trajectory.
Outcome
Delivered a finalist with a verified 38% sit-to-close rate and an average ticket above $14,000. Hired over internal referrals based on performance data. Hit monthly quota in 4 of first 5 months.
THE DIFFERENCE
Axe gives hiring teams a recruiting model built for revenue growth — not unpredictable placement fees that penalize you for hiring well.
HOW WE DE-RISK THE HIRE
Every Axe search is structured to reduce the probability of a bad hire, a slow process, or a finalist who drops at the offer stage. These are not promises — they are process elements built into every engagement.
Role calibration before search launch
Compensation, territory, ramp expectations, and what made the last person succeed or fail — all pressure-tested before outreach begins.
Compensation and market feedback
Honest signal from the live market on whether the comp, structure, and role design can close a top performer.
Direct-manager reference validation
We speak to direct managers — not peer references the candidate selects. We ask about attainment rank, departure, and real performance context.
Offer and counteroffer management
We surface competing offer risk early and manage through close. Losing a finalist at the offer stage is a recruiter failure. Axe Recruiting stands behind every completed search. If a placed candidate exits within the guarantee period — for performance, fit, or circumstances within our scope of assessment — we will conduct a replacement search at no additional fee. Guarantee periods and terms are defined in your engagement agreement and vary by role level and search type. Contact us for details.
FREQUENTLY ASKED QUESTIONS
Sales candidates require screening on performance data that general recruiters rarely gather: quota attainment %, consecutive periods above quota, average deal size, ACV, ramp timeline, and the context behind every departure. Most generalist firms screen for years of experience and interview well. That produces bad hires. Axe screens for whether the candidate can sell — and shows receipts.
We ask candidates for attainment data directly during screening — percentage of quota, consecutive periods at or above, deal size range, and territory context. We then validate with direct-manager references and flag discrepancies before submission. Candidates who cannot substantiate their numbers are not presented.
Yes. Passive sourcing is how most searches are won. We build a target universe from competitor companies, segmented by territory, vertical, deal type, and sales motion — and we approach top performers directly. We do not repost on job boards and wait. Top performers are rarely actively searching.
Yes. Sales leadership searches are assessed differently — we evaluate team performance records, revenue org build experience, hiring track record, and the circumstances behind every departure, promotion, and exit. We do not treat a VP of Sales search like an AE search with a higher comp band.
Yes. SDR and BDR team builds are one of our most common engagement types. We screen on outbound activity metrics, sequence performance, pipeline contribution rate, and manager-validated conversion data — not just cold-call volume claims. Our subscription model is designed specifically for multi-seat build-outs.
A monthly subscription replaces per-placement fees with a fixed monthly engagement. You get unlimited searches, a dedicated recruiter, weekly pipeline reviews, and full transparency into candidate flow — without a placement fee triggered every time you hire. It is designed for companies scaling SDR/AE pipelines or building regional teams on a predictable hiring cadence.
Traditional contingency firms charge 20–25% of first-year base salary per placement and are financially incentivized to fill the role — not necessarily fill it with the right person. Axe offers engagement models aligned to your hiring volume and success, with transparent pipeline access, offer management included, and screening depth that most contingency firms skip.
We have covered sales searches across 200+ global markets. Our work spans the United States, Canada, and international markets. Market coverage depends on the role’s comp structure, sales motion, and target candidate profile — we will tell you directly if a market is too thin to support a passive search.
Shortlist timelines depend on role specificity, market size, comp positioning, and how clearly the role is defined at intake. Well-calibrated searches typically produce a first shortlist within two to three weeks. Searches with unclear comp, undefined territory, or unrealistic requirements take longer — and we will tell you that up front rather than waste your time.
Role title and description, target market or territory, base salary range and total comp structure, quota expectations, preferred sales motion and deal type, and your hiring timeline. The more specific you are at intake, the faster and tighter the search runs. We will pressure-test the inputs and give you honest market feedback before outreach begins.
* Quota coverage and time-to-hire figures are based on internal search estimates, role scope, and recruiting engagement benchmarks. Results vary by role, market, compensation, and hiring process.
Sales recruiting is where Axe was built. Every recruiter on our team lives inside the world of quota, commission, and pipeline — and that depth of focus is what makes our screens different.
We screen every candidate against real attainment data: consecutive quota periods, ACV, ramp trajectory, and deal size — not just who interviews well.
Subscription and flat-fee models replace unpredictable placement fees. You get unlimited hiring capacity with a partner whose incentives match yours.
BUILT FOR HIRING MANAGERS
Sales recruiting is Axe’s founding practice — the discipline we were built around and the one our team knows most deeply. Every recruiter we have works inside the world of quota, territory, pipeline, and commission structure. That depth of focus is why we screen for performance where it actually shows.
Most firms present candidates who interview well. We present candidates who sell. There is a difference — and it costs companies millions of dollars a year to learn it from an agency that treats sales like any other req.
WHAT SETS US APART
→
Sales recruiting is our core competency — built into how we hire, train, and screen at every level of the practice
→
We screen for consecutive quota attainment, not just years of experience
→
We speak to direct managers, not peer references candidates control
→
We manage the offer, counter, and close — losing a finalist at offer stage is a recruiter failure
THE AXE SALES SCREEN
A rigorous, repeatable process built specifically for sales roles — not adapted from a generic recruiting playbook.
01
We pressure-test the role: comp vs. market, territory design, ramp expectations, and what made the last person succeed or fail. Most searches are lost here before they start.
02
We build a targeted candidate universe from the ground up — passive top performers at named competitors, segmented by vertical, deal type, and sales motion. No job boards. No waiting.
03
Every candidate is screened against quota attainment %, consecutive periods at or above quota, average deal size, ACV, and cycle length. We ask for numbers, not stories.
04
A structured behavioral interview calibrated to your specific motion — enterprise SaaS, complex B2B, high-velocity transactional, or channel. Candidates who can’t show receipts are rejected here.
05
We speak to direct managers, not peer references candidates control. We ask specific questions about attainment rank, quota performance, and departure circumstances.
06
We manage the offer, counter, and close. Losing a finalist at the offer stage is a recruiter failure, not a market condition. We de-risk it.
ROLES WE FILL
We source and screen across the full sales organization — from the first quota-carrying rep to the executive who builds the entire revenue function.
SDR / BDR
SDRs and BDRs screened for outbound activity metrics, sequence performance, and pipeline contribution — not just cold-call volume claims.
Hiring focus: pipeline creation, prospecting cadence, conversion rates
AE / MID-MARKET & ENTERPRISE
AEs screened on consecutive quota attainment, average deal size, sales cycle fit, and whether results came from a built territory or inherited one.
Hiring focus: quota %, ACV, cycle length, motion alignment
VP / CRO / DIRECTOR
Directors, VPs, and CROs assessed on team performance records, revenue org build experience, and the real circumstances behind every departure and promotion.
Hiring focus: team attainment, org scale, revenue motion ownership
ENGAGEMENT MODEL
Traditional contingency recruiting charges 20–25% of first-year base salary per hire — a fee structure that penalizes you for hiring well. Our subscription models replace unpredictable placement fees with a fixed monthly engagement.
For VP of Sales, CRO, or a critical individual contributor hire. Full six-stage process, dedicated recruiter, offer management included.
For teams building out SDR/AE pipelines or scaling a regional team. Unlimited searches, weekly pipeline reviews, full transparency into candidate flow.
For companies scaling an entire revenue organization — SDR through CRO. Embedded recruiting function with dedicated team and strategic search coordination.
START THE SEARCH
Tell us the role, the market, and the timeline. We’ll follow up to discuss your hiring goals and whether Axe is the right fit for your organization.
Tell us what you are hiring for and our team will follow up to discuss the role, market, timeline, and search strategy.
IDEAL SEARCH SCENARIOS
When the role is hard to fill with a generalist.
Axe works best with hiring teams that need candidates screened on performance data, not just years of experience.
Enterprise & mid-market AEs
Complex B2B, SaaS, or solution sales with long cycles and large ACVs.
VP of Sales or CRO
Leadership hires where background, team track record, and motion fit all matter.
SDR / BDR team build-out
Scaling a pipeline generation function from the ground up across markets.
Revenue org expansion
Multi-role growth across regions, verticals, or new product lines.
SALES RECRUITING
Sales recruiting is one of our founding competencies. We built Axe around it — and it shows in how we screen: quota attainment, territory history, ramp trajectory, and the real reason a candidate left. Not just who interviews well.
Axe does not recruit salespeople against job descriptions alone. We recruit against the number behind the role: quota, territory, ACV, deal cycle, ramp trajectory, pipeline responsibility, and sales motion fit.
PERFORMANCE-BASED HIRING
Every unfilled sales seat carries quota risk. Axe screens candidates against the metrics that actually determine whether they can sell: attainment history, ACV, average deal size, territory context, ramp timeline, sales motion, and manager-validated performance.
Quota-carrying roles screened against real attainment data — not resume claims
Passive market mapping by competitor, territory, vertical, and sales motion
Reference validation with direct managers — not candidate-controlled peer references
Offer management built into every search — losing a finalist at offer is a recruiter failure
Subscription and flat-fee models for predictable hiring capacity at scale
INDUSTRIES SERVED
We recruit sales professionals across a range of industries and revenue models. The screening standard does not change — quota attainment, territory context, sales motion fit, and direct-manager validation.
Placed reps at

























SEARCH EXAMPLES
Each search is calibrated to the specific role, market, compensation structure, and sales motion — not templated from a generic req.
Industrial Equipment / Channel Sales
Hiring Challenge
The client needed a channel sales rep with established distributor relationships in a regional market — a profile that rarely appears on job boards and requires direct sourcing from competitors.
Search Strategy
Market mapped by competitor manufacturer reps, distributor networks, and regional channel specialists. Passive outreach to candidates not actively searching.
Screening Focus
Channel revenue managed, distributor account count, territory growth percentage, and whether quota was self-generated or inherited.
Outcome
Shortlist of 3 passive candidates delivered within 18 days. Hired rep had managed $2.1M in channel revenue across 14 distributor accounts at a direct competitor. Ramped ahead of schedule and exceeded Q1 territory quota.
Medical / Hospital Supply / Territory Sales
Hiring Challenge
Open territory with existing accounts needing coverage and new business development — required a rep comfortable managing both retention and net-new simultaneously.
Search Strategy
Targeted medical device and hospital supply reps with established clinical relationships. Screened for territory management experience alongside new business development metrics.
Screening Focus
Attainment vs. quota, territory revenue size, account retention rate, and new business percentage of overall book.
Outcome
Placed a rep with 6 years of clinical territory experience and a documented 94% account retention rate. Covered existing accounts within 30 days of start and generated net-new pipeline in the first quarter. Still in role.
Home Improvement Services / Sales Consultant
Hiring Challenge
High-volume, high-turnover market. Needed closers with a demonstrated sit-to-close track record — not candidates from adjacent industries without in-home sales experience.
Search Strategy
Targeted active performers at direct competitors by market. Screened on sit volume, close rate, average ticket, and months with quota attainment before submission.
Screening Focus
Close rate percentage, average ticket size, monthly revenue rank vs. peers, and tenure at each company relative to performance trajectory.
Outcome
Delivered a finalist with a verified 38% sit-to-close rate and an average ticket above $14,000. Hired over internal referrals based on performance data. Hit monthly quota in 4 of first 5 months.
THE DIFFERENCE
Axe gives hiring teams a recruiting model built for revenue growth — not unpredictable placement fees that penalize you for hiring well.
HOW WE DE-RISK THE HIRE
Every Axe search is structured to reduce the probability of a bad hire, a slow process, or a finalist who drops at the offer stage. These are not promises — they are process elements built into every engagement.
Role calibration before search launch
Compensation, territory, ramp expectations, and what made the last person succeed or fail — all pressure-tested before outreach begins.
Compensation and market feedback
Honest signal from the live market on whether the comp, structure, and role design can close a top performer.
Direct-manager reference validation
We speak to direct managers — not peer references the candidate selects. We ask about attainment rank, departure, and real performance context.
Offer and counteroffer management
We surface competing offer risk early and manage through close. Losing a finalist at the offer stage is a recruiter failure. Axe Recruiting stands behind every completed search. If a placed candidate exits within the guarantee period — for performance, fit, or circumstances within our scope of assessment — we will conduct a replacement search at no additional fee. Guarantee periods and terms are defined in your engagement agreement and vary by role level and search type. Contact us for details.
FREQUENTLY ASKED QUESTIONS
Sales candidates require screening on performance data that general recruiters rarely gather: quota attainment %, consecutive periods above quota, average deal size, ACV, ramp timeline, and the context behind every departure. Most generalist firms screen for years of experience and interview well. That produces bad hires. Axe screens for whether the candidate can sell — and shows receipts.
We ask candidates for attainment data directly during screening — percentage of quota, consecutive periods at or above, deal size range, and territory context. We then validate with direct-manager references and flag discrepancies before submission. Candidates who cannot substantiate their numbers are not presented.
Yes. Passive sourcing is how most searches are won. We build a target universe from competitor companies, segmented by territory, vertical, deal type, and sales motion — and we approach top performers directly. We do not repost on job boards and wait. Top performers are rarely actively searching.
Yes. Sales leadership searches are assessed differently — we evaluate team performance records, revenue org build experience, hiring track record, and the circumstances behind every departure, promotion, and exit. We do not treat a VP of Sales search like an AE search with a higher comp band.
Yes. SDR and BDR team builds are one of our most common engagement types. We screen on outbound activity metrics, sequence performance, pipeline contribution rate, and manager-validated conversion data — not just cold-call volume claims. Our subscription model is designed specifically for multi-seat build-outs.
A monthly subscription replaces per-placement fees with a fixed monthly engagement. You get unlimited searches, a dedicated recruiter, weekly pipeline reviews, and full transparency into candidate flow — without a placement fee triggered every time you hire. It is designed for companies scaling SDR/AE pipelines or building regional teams on a predictable hiring cadence.
Traditional contingency firms charge 20–25% of first-year base salary per placement and are financially incentivized to fill the role — not necessarily fill it with the right person. Axe offers engagement models aligned to your hiring volume and success, with transparent pipeline access, offer management included, and screening depth that most contingency firms skip.
We have covered sales searches across 200+ global markets. Our work spans the United States, Canada, and international markets. Market coverage depends on the role’s comp structure, sales motion, and target candidate profile — we will tell you directly if a market is too thin to support a passive search.
Shortlist timelines depend on role specificity, market size, comp positioning, and how clearly the role is defined at intake. Well-calibrated searches typically produce a first shortlist within two to three weeks. Searches with unclear comp, undefined territory, or unrealistic requirements take longer — and we will tell you that up front rather than waste your time.
Role title and description, target market or territory, base salary range and total comp structure, quota expectations, preferred sales motion and deal type, and your hiring timeline. The more specific you are at intake, the faster and tighter the search runs. We will pressure-test the inputs and give you honest market feedback before outreach begins.
* Quota coverage and time-to-hire figures are based on internal search estimates, role scope, and recruiting engagement benchmarks. Results vary by role, market, compensation, and hiring process.
Sales recruiting is where Axe was built. Every recruiter on our team lives inside the world of quota, commission, and pipeline — and that depth of focus is what makes our screens different.
We screen every candidate against real attainment data: consecutive quota periods, ACV, ramp trajectory, and deal size — not just who interviews well.
Subscription and flat-fee models replace unpredictable placement fees. You get unlimited hiring capacity with a partner whose incentives match yours.
BUILT FOR HIRING MANAGERS
Sales recruiting is Axe’s founding practice — the discipline we were built around and the one our team knows most deeply. Every recruiter we have works inside the world of quota, territory, pipeline, and commission structure. That depth of focus is why we screen for performance where it actually shows.
Most firms present candidates who interview well. We present candidates who sell. There is a difference — and it costs companies millions of dollars a year to learn it from an agency that treats sales like any other req.
WHAT SETS US APART
→
Sales recruiting is our core competency — built into how we hire, train, and screen at every level of the practice
→
We screen for consecutive quota attainment, not just years of experience
→
We speak to direct managers, not peer references candidates control
→
We manage the offer, counter, and close — losing a finalist at offer stage is a recruiter failure
THE AXE SALES SCREEN
A rigorous, repeatable process built specifically for sales roles — not adapted from a generic recruiting playbook.
01
We pressure-test the role: comp vs. market, territory design, ramp expectations, and what made the last person succeed or fail. Most searches are lost here before they start.
02
We build a targeted candidate universe from the ground up — passive top performers at named competitors, segmented by vertical, deal type, and sales motion. No job boards. No waiting.
03
Every candidate is screened against quota attainment %, consecutive periods at or above quota, average deal size, ACV, and cycle length. We ask for numbers, not stories.
04
A structured behavioral interview calibrated to your specific motion — enterprise SaaS, complex B2B, high-velocity transactional, or channel. Candidates who can’t show receipts are rejected here.
05
We speak to direct managers, not peer references candidates control. We ask specific questions about attainment rank, quota performance, and departure circumstances.
06
We manage the offer, counter, and close. Losing a finalist at the offer stage is a recruiter failure, not a market condition. We de-risk it.
ROLES WE FILL
We source and screen across the full sales organization — from the first quota-carrying rep to the executive who builds the entire revenue function.
SDR / BDR
SDRs and BDRs screened for outbound activity metrics, sequence performance, and pipeline contribution — not just cold-call volume claims.
Hiring focus: pipeline creation, prospecting cadence, conversion rates
AE / MID-MARKET & ENTERPRISE
AEs screened on consecutive quota attainment, average deal size, sales cycle fit, and whether results came from a built territory or inherited one.
Hiring focus: quota %, ACV, cycle length, motion alignment
VP / CRO / DIRECTOR
Directors, VPs, and CROs assessed on team performance records, revenue org build experience, and the real circumstances behind every departure and promotion.
Hiring focus: team attainment, org scale, revenue motion ownership
ENGAGEMENT MODEL
Traditional contingency recruiting charges 20–25% of first-year base salary per hire — a fee structure that penalizes you for hiring well. Our subscription models replace unpredictable placement fees with a fixed monthly engagement.
For VP of Sales, CRO, or a critical individual contributor hire. Full six-stage process, dedicated recruiter, offer management included.
For teams building out SDR/AE pipelines or scaling a regional team. Unlimited searches, weekly pipeline reviews, full transparency into candidate flow.
For companies scaling an entire revenue organization — SDR through CRO. Embedded recruiting function with dedicated team and strategic search coordination.
START THE SEARCH
Tell us the role, the market, and the timeline. We’ll follow up to discuss your hiring goals and whether Axe is the right fit for your organization.
Tell us what you are hiring for and our team will follow up to discuss the role, market, timeline, and search strategy.
IDEAL SEARCH SCENARIOS
When the role is hard to fill with a generalist.
Axe works best with hiring teams that need candidates screened on performance data, not just years of experience.
Enterprise & mid-market AEs
Complex B2B, SaaS, or solution sales with long cycles and large ACVs.
VP of Sales or CRO
Leadership hires where background, team track record, and motion fit all matter.
SDR / BDR team build-out
Scaling a pipeline generation function from the ground up across markets.
Revenue org expansion
Multi-role growth across regions, verticals, or new product lines.