Setting Sales Quotas From First Principles

Setting Sales Quotas From First Principles

Quota setting is one of the most consequential annual decisions in a sales org. Wrong quotas drive wrong outcomes: too high produces demoralization and attrition; too low produces budget exhaustion and missed plans. Most quota setting is done by working backwards from...
AE Ramp Planning: Realistic Quota Curves by Stage

AE Ramp Planning: Realistic Quota Curves by Stage

Ramp planning is one of the most common sources of misalignment between sales managers and new hires. The manager expects pipeline at month 2. The rep expects 6 months of grace. Neither is wrong in the abstract — they’re applying different segment assumptions....
Sales Onboarding Programs That Actually Work

Sales Onboarding Programs That Actually Work

Sales onboarding is one of the highest-ROI investments a sales org makes — and one of the most under-built. Companies that compress ramp from 9 months to 5 months capture an extra 4 months of productive selling per new hire. With AE costs at $200K-$400K fully loaded,...
Territory Design at Growth-Stage SaaS

Territory Design at Growth-Stage SaaS

Territory design is one of the highest-leverage operational decisions in scaling a sales team. Good territory design creates focused, motivated reps with clear ownership. Bad territory design produces overlap conflict, gaps in coverage, and rep turnover. The right...
Designing Sales Comp Plans for Growth-Stage SaaS

Designing Sales Comp Plans for Growth-Stage SaaS

Sales comp plan design is one of the highest-leverage decisions a VP Sales or CRO makes. The wrong plan drives wrong behavior systematically across the team for 12 months. The right plan compounds attainment, retention, and culture. Most companies treat comp plan...