CSM-to-ARR Ratio: How to Staff CS as You Scale

CSM-to-ARR Ratio: How to Staff CS as You Scale

One of the most important and most misunderstood operating decisions in customer success is how to staff CSM headcount against ARR. Companies that under-staff CS produce predictable retention problems. Companies that over-staff produce predictable margin problems. The...
The Anatomy of a Great CRO

The Anatomy of a Great CRO

The Chief Revenue Officer is the highest-stakes executive hire most growth-stage SaaS companies make. The CRO sets commercial strategy, designs the GTM org, owns NRR, partners with the CEO on board-level numbers, and represents the commercial function publicly. A...
What Makes a Great VP Customer Success

What Makes a Great VP Customer Success

The VP Customer Success role is one of the most consequential executive hires at growth-stage SaaS — and one of the most miscast. The candidates who outperform share specific characteristics that separate revenue-led CS leadership from service-led CS leadership....
The Modern Sales Engineer

The Modern Sales Engineer

The sales engineer role has evolved meaningfully in the last 3 years. AI tooling has commoditized demo creation. Buyer technical sophistication has increased. The SEs who outperform now operate at the intersection of deep technical knowledge, strong commercial...
What Makes a Great Strategic Account Executive

What Makes a Great Strategic Account Executive

Strategic Account Executive is the highest-leverage individual contributor role in enterprise sales. The role handles your largest, most complex deals — typically $500K+ ACV with 12-18 month cycles. The strategic AE who outperforms generates $3M-$5M ARR per year. The...