How to Hire a Sales Engineer or SE Leader

How to Hire a Sales Engineer or SE Leader

Sales engineering hires are some of the most consequential and most miscalibrated decisions a growth-stage SaaS company makes. The role sits at the intersection of technical depth and commercial instinct — and most companies hire for one half of that intersection...
How to Hire a Chief Customer Officer (CCO)

How to Hire a Chief Customer Officer (CCO)

The Chief Customer Officer (CCO) hire is one of the more deliberate executive decisions a SaaS company makes. Unlike VP Customer Success — which most growth-stage SaaS companies hire by Series B — the CCO role is genuinely optional and depends on whether your business...
How to Hire SDRs at Scale: SDR-to-AE Ratio Math

How to Hire SDRs at Scale: SDR-to-AE Ratio Math

The transition from hiring your first SDR to hiring SDRs at scale is one of the most operationally complex transitions in GTM. The methods that worked at 1-2 SDRs break at 5-6, and the methods that work at 5-6 SDRs are different again at 20+. Most companies hire...
How to Hire a VP Customer Success Who Actually Owns NRR

How to Hire a VP Customer Success Who Actually Owns NRR

Most SaaS companies hire their VP Customer Success the way they hire their first Head of Support — as the senior leader of a service function. Then they get frustrated when retention numbers don’t improve, expansion stalls, and the VP CS can’t articulate...
How to Hire Enterprise AEs Without Overpaying

How to Hire Enterprise AEs Without Overpaying

Enterprise AE hiring is where most companies overspend. The market for genuinely strong enterprise sellers is competitive, the comp bands stretch into VP territory, and the cost of a single bad hire compounds across multiple lost deals over 12-18 month cycles. The...