How to Hire a CRO: Retain vs. Promote vs. Hire Externally

How to Hire a CRO: Retain vs. Promote vs. Hire Externally

The CRO hire is one of the highest-stakes decisions a CEO will make. Get it right, and you have a revenue partner who can shoulder commercial execution while you focus on strategy, product, fundraising, and the broader org. Get it wrong, and you’ll spend 12-18...
How to Hire Your First SDR: A Founder’s Guide

How to Hire Your First SDR: A Founder’s Guide

Hiring your first SDR is one of those decisions that looks small on the org chart and turns out to be enormous in practice. Done well, you build a pipeline engine that compounds. Done poorly, you spend $80K on a 22-year-old who quits in five months, you blame...
How to Hire a VP of Sales for a Series B SaaS Company

How to Hire a VP of Sales for a Series B SaaS Company

Hiring your VP of Sales at Series B is one of the highest-leverage decisions you’ll make in the company’s history. Get it right, and the next 18 months compound into a real revenue engine. Get it wrong, and you’ll spend the equivalent of a Series B...