Mid-Market AEs vs Enterprise AEs: When to Hire Each

Mid-Market AEs vs Enterprise AEs: When to Hire Each

“AE” gets used as if it’s a single role. It isn’t. The job of selling $30K SaaS deals on 90-day cycles is fundamentally different from selling $300K SaaS deals on 12-month cycles, and the candidates who excel at each are usually not the same...
How to Hire a Sales Engineer or SE Leader

How to Hire a Sales Engineer or SE Leader

Sales engineering hires are some of the most consequential and most miscalibrated decisions a growth-stage SaaS company makes. The role sits at the intersection of technical depth and commercial instinct — and most companies hire for one half of that intersection...
How to Hire a Chief Customer Officer (CCO)

How to Hire a Chief Customer Officer (CCO)

The Chief Customer Officer (CCO) hire is one of the more deliberate executive decisions a SaaS company makes. Unlike VP Customer Success — which most growth-stage SaaS companies hire by Series B — the CCO role is genuinely optional and depends on whether your business...
How to Hire SDRs at Scale: SDR-to-AE Ratio Math

How to Hire SDRs at Scale: SDR-to-AE Ratio Math

The transition from hiring your first SDR to hiring SDRs at scale is one of the most operationally complex transitions in GTM. The methods that worked at 1-2 SDRs break at 5-6, and the methods that work at 5-6 SDRs are different again at 20+. Most companies hire...